Brand Manager - FMCG

 Brand Development:

- Creation/development of Brand Key & Brand Purpose

- Development of Brand Architecture, in line with the portfolio priorities and and NPD initiatives.

- Develop relevant insights that resonate with the consumers and feed into communication development

- Development of Integrated Marketing Communication Plan in line with the strategy

Brand Building:

- Analyze the key trends from various research tools like Retail Audit, HH Panel, Brand Track and come up with actionable insights

- Create a 360-degree deployment plan on ATL & BTL media.

- Continuous evaluation & improvement of the plan against the agreed metrics.

- Formulate research hypotheses in conjunction with the CI team

- Create On-ground activation models in conjunction with the Activation Manager

- Create Media & Content strategy & execution in conjunction with the Media & Digital Manager