Brand Manager - FMCG

We are working on a recruitment project for one of our clients for their Personal care portfolio, the position is Brand Manager based out of Bangalore. The company has a wide presence in Domestic and International markets

Desired Experience: 5-8 years of experience

Desired Industry: FMCG Personal care or Liquor

Academic: MBA from Top Institute only

Desired Functional experience (Any of the following options are OK) :

- Started as Management Trainee moved to Marketing (Brand Management)

- Started as Management Trainee, later a mix of Sales & Brand Management

- Currently working as Brand Manager

- Requesting the respondents to apply only if you see your expertise in line with the requirements mentioned above, thanks for our co-operation

Job Description :

- Drive the Creative & Media team and take responsibility for developing and implementing all marketing plans

- Execute specific marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations

- Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand

- Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company's business objectives

- Analyse and provide consumer, category, and brand information to support channel marketing and sales initiatives

- Manage various ATL/BTL initiatives to establish brand communication.

- Develop annual plans and budgeting for the brand and monitor the expenditure

Skills:

- Good interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles

- Good presentation and writing skills

- Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement

- Should possess strong interpersonal skills and is a relationship builder

- Strategic thinker and creative marketer

- Results oriented and have entrepreneurial leanings

Abilities :

- Ability to work independently without significant supervision

- Ability and comfort to present ideas to a variety of audiences as required

- Will possess the ability to define problems, collect data, establish fact and draw valid conclusions