Brand Manager - FMCG

Roles and responsibilities

Job Summary - Responsible for managing designated brand; development and implementation of brand / marketing initiatives for brand to time and budget, to deliver on brand growth and equity objectives.

Organisation

- Base: Lagos, may travel within Nigeria as may be required

- Reporting line: Marketing Manager/Head Marketing

- Direct reports: Marketing Assistant/ Officer where applicable

Key Roles/Responsibilities

- Drive achievement of brand (s) contract volume, value, market share, distribution and equity objectives/targets as agreed with Marketing Manager/Head Marketing/CM

- Drive execution of brand activities to ensure consistency with Portfolio/Product line strategy.

- Drive successful implementation of consumer/shopper support initiatives and where required channel support strategies, in line with brand positioning

- Measure and report performance of marketing campaigns and assess against goals (ROI and KPIs).

- Drive on-time delivery of NPD initiatives to market and closely manage launched products through launch and growth phase

- Tracking, monitoring of brand/competition/category performance in markets and channels to identify opportunities where present, can also proffer remedial solution (s) where there may be issues.

- Judicious utilization of brand budget to ensure activities required are effectively implemented

- Involvement in and post event evaluation of specific consumer or trade-related activations and promotions with appropriate closure reports as required.

- Preparation of brand update data for monthly, quarterly and yearly regional marketing reports

- Preparation of brand briefs for brand / marketing initiatives as may be required

Skills/Qualifications

- A good 1st degree, possibly masters (not compulsory) from a reputable university

- At least 5 years brand management experience in (though not limited to) FMCG

- Proficiency in Microsoft office - Word, Excel and PowerPoint a must

- Must have good interpersonal communication skills (verbal & written)

- Must exhibit strong (intermediate) analytical skills

- Must have an eye for detail and a creative mind

- Must have external orientation and be conversant with developments in the macro-environment especially nationally

- Must be diligent, assertive and adaptable in the pursuit of his/her objectives

- Must be a team player that can interact freely

KPI

- Achievement of yearly brand objectives; volume, value, market share, distribution, SOV and Brand Equity ratings

- Realization of agreed NPD initiatives (SKU or brand initiatives as required) and monitoring to achieve launch objectives

- Effective and timely implementation of agreed strategic plans for brand with consumers, and across channels in liaison with Trade Marketing unit /Sales

- Monthly brand spends tracking and reporting in liaison with Finance and Sales

Key Interfaces

Internal: Purchasing, Finance, Production/ Supply chain, Sales/ Trade Marketing and Regional Product/ Packaging Development and Marketing teams (as may be required)

External: Media / Research /Outdoor / BTL / Regulatory Agencies - where required