Brand Manager - FMCG

- Identify the Brand positioning of various Brands (under purview) and develop the positioning strategy for each Brand

- Prepare annual plans and budget planning activities for all brands under purview

- Assist the Head Marketing in preparing the annual marketing budget in line with the overall business objectives

- Approve the media promotion strategy for promotion of Brands by recommending an optimum mix of media channels and media buying

- Develop market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Head Marketing

- Scan the business environment to explore options for revenue generation from new and existing customers

- Assume responsibility of developing all brand extension strategies, along with the Head Marketing

- Develop and implement processes to capture market information and changing customer preferences; analyze them, highlight key trends and their impact on own Brand(s)

- Ensure that each brand identity and brand equity developed is in alignment with the overall corporate brand

- Monitor brand-wise budget vis- vis actual expenditure

- Monitor coordination between advertising & branding agencies and the brand teams

- Monitor and evaluate the performance of own Brands against benchmarked targets

- Ensure a high level of Brand recall in each product segment

- Approve Content development and creative planning ensuring that the advertising plans are in line with the overall Marketing strategy

- Establish and deploy Service Level Agreements with various vendors and service providers

Candidates :

- 5-7 years of total experience with prior experience of independently handling brands in FMCG product category

- Contextual industry experience in FMCG sector (preferably in agri-products / foods category) is a must

- Handled a total brand portfolio in excess of INR 200 crore

- Demonstrated growth in market share, brand health etc. in previous roles handled

- Handled media buying and design and implemented ATL/BTL activities in the previous roles

- Should have successfully implemented multiple marketing campaigns including at least one brand repositioning initiative in his / her career

- Experience / involvement in NPD and consequent brand interventions; Successfully executed at least one new product launch