Brand Manager - FMCG

Detailed Responsibilities:

- Ensuring data collection and compilation out of extensive market research both by field visit and by agency and ensuring analysis of research data.

- Defining action plans based on marketing strategy.

- Scanning and analysing secondary market reports/data.

- Creating market construct and mapping with price.

- Mapping and tracking competitor's communication strategy.

- Briefing and Ideation, finalising with Creative agency, Media agency & Houses.

- Approving the designing and development of communication materials (TV/Print etc).

- Analysing research data, market construct and competitor's price and creating Media strategy based on the same

- Planning the Media Budget on a monthly basis and monitoring the same to control and manage the spend

- Managing Media Plan and co-ordination with Media Agencies & Media Houses.

- Ensuring proper execution of promotional strategy.

- Identifying promotional Item as per consumer requirement and (trade) level promotion.

- Handling TOT and arranging for delivery of items into various depots, thrice every year for proper consumer promotions.

- Making occasional market visit during promotional activities.

- Utilising competitor's product prices for taking pricing decisions.

- Reviewing MIS reports twice a month.