Brand Manager - FMCG

Looking for a Brand Manager for a leading FMCG Company based in Mumbai. The position reports into Group Product Manager.

Package : Best in Industry

QUALIFICATIONS: MBA / PG in Marketing.

JOB RESPONSIBILITIES:

Establish the strategic roadmap for the portfolio and hence set objectives that would serve as a vehicle to deliver business destination

- Based on a clear understanding of consumer need states, the landscape, system capabilities develop the strategic roadmap for all brands

- Identify profitable volume opportunities, design plans to leverage the same.

- Formulate strategies taking into account the crucial factors of product, price, pack size and channel for each brand

- Develop annual plans with clearly defined metrics on all fronts such as volumes, financials.

Lead the development of innovations in the stable to aid increased purchase and consumption products

- Assess in market potential for new products, innovation in existing products.

- Develop and build a robust new product business plan which is aligned to the overall strategic business objectives.

- Map potential versus capability available in the system and synergize design of new products with existing capability.

- Continuously obtain feedback from consumers and collaborate with product development team, develop prototypes and take corrective action based on consumer feedback obtained for the same.

- Continuously monitor the commercialization process and ensure that the developed product reaches the market.

Operationalize the planned strategy with innovative plans in-line with agreed priorities to maximize incidence, volume & profit

- Design, develop and implement innovative marketing initiatives to deliver the aged objectives

- Develop core communication ideas and materials which can be executed across all forms of media for all brands in the umbrella

- Design and develop innovative packaging solutions

- Develop and execute consumer activation strategies and integrated programs that maximize profits

- Collaborate with regional teams and ensure successful execution of designed initiatives

- Enhance capability of team members in all necessary areas of marketing

Increase in Awareness, Availability & Preference.

- Increase in consumption intent.

- Advertisement link test scores.

- No. of products added to existing portfolio with timelines and value added by the products.

- Planning and Managing budgets.

- The job requires frequent travelling.