Brand Manager - FMCG

Brand Manager is responsible for driving and managing the entire brand and product lifecycle including designing strategy, execution and profitability for the assigned category.

- Defining the end-end Brand strategy for one of our product categories.

- Developing and executing Brand, Pack & Channel strategy for the category through an in-depth understanding of consumer, competitor and market trends

- Understanding customer needs and product gaps.

- Developing market-specific product plans and the related promotional plans - including ATL/BTL/digital presence of the brand, pricing and overall strategy, working with external agencies for the same

- Developing the core positioning and messaging for the product.

- Strategizing and developing the marketing communications.