Brand Manager - FMCG

Brand Manager

We are seeking a Brand Manager for a FMCG Brand based in Mumbai.

Responsibilities:

- Develop and implement comprehensive brand strategies in alignment with overall business objectives.

- Conduct market research to identify consumer insights, market trends, and competitor activities.

- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.

- Develop and execute integrated marketing campaigns that effectively communicate the brand message.

- Collaborate with marketing and creative teams to create compelling and cohesive campaigns.

- Monitor campaign performance and adjust strategies as needed.

- Develop and manage the brand marketing budget.

- Monitor expenses and allocate resources effectively to achieve maximum impact.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

- Strong analytical and strategic thinking skills.

- Excellent communication and presentation skills.

- Creative mindset with a focus on innovation