- Responsible for leading and managing one or more brands - creating, executing and monitoring brand specific strategy.
- Responsible to lead innovation projects from Idea to Launch stage
- Develops selling proposition and sufficient launch support plans to all relevant channels.
- Works collaboratively with agencies/vendors and internal resources to drive superior market results.
- Utilizes consumer and customer driven insights to drive long-term growth of the brands.
- Analyze sales information, projections, and other meaningful data and prepare forecasts on market evolution and company products.
- Analyzing potential strategic partner relationships for company marketing
- Should have lead / been instrumental part of Consumer Facie Campaigns
- Should have knowledge of Digital & E-commerce platforms
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