Brand Manager - FMCG

Brand Manager - FMCG - Female Candidate

Brand Manager - Female Candidates Only

We have an urgent role with one of the biggest consumer goods MNC at bangalore.

Role : Brand Manager

CTC : 30-32 Lacs

Role :

- In depth understanding and appreciation of Segment - consumer insights

- Ability to translate consumer and customer insight into optimal growth driving strategies.

- Brilliantly executes with immense attention to detail

- Manages agency partners and rallies them to effective implementation in service of the brand agenda.

- Powerful articulation and story telling

- Commercial Acumen for Brand Extension Monetization

- Responsible for developing the portfolio strategy and GAME plan for applicable brands, jointly with Consumer planning. (GAME = Consumer Goals, Activities, Measurement & Evaluation)

- Responsible for constantly reframing the long-term category, portfolio & brand strategy by making creative connections to identify strategic opportunitie

- Lead the brand influencer and advocacy plan development and execution in partnership with the Innovation team

- Oversee the development of brand communication/content/key visuals look based on the finalized platform/creative idea

- Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team

- Lead the development and execution of the "Brand purpose vehicle (BPV)" business strategy plan by collaborating with the proxy brand ecosystem

- Lead the creation of proxy brand business plans in categories

- Lead the execution of proxy brand business plans by collaborating with the proxy brand ecosystem: internal (media, digital, supply/procurement, group tax, company secretary, legal, finance, GBT) & external (licensing partners, design & creative agencies, merchandizers, offline & online distributors, auditors etc.)

- Deploys the distinctive iconography & brand assets across product design for strategic extensions, so that the same can be leveraged across all execution growth drivers with clear guidelines for execution

- Develops all strategic sponsorship partnerships on our brands & manages all contracts & relationships in this regard''

- Ensure flawless execution of the "BPV" business plan by collaboration with the franchise, digital team

- Jointly work with the planning team to understand and anticipate cultural/consumer trends and develop the appropriate strategic response

- Responsible for developing the brand GAME plan in collaboration with the planning team and brand performance manager based on the challenges and opportunities identified jointly with the planning team

- Jointly work with the brand performance manager and innovation team to develop the 18 month activity calendar

- Collaborate with the innovation team to develop the brand-out innovation plan

- Support the marketing manager in defining the brand portfolio role and the price participation choice

- Develop the brand positioning plan & the brand purpose campaign that helps USL in beating competition & past internal benchmarks

- Responsible for developing the brand advocacy campaign that helps drive salience (Spent Awareness) & recruitment (P4W) Jointly work with the marketing manager in ideating the BPV platform ideas

- Collaborate with the media & digital teams in development & execution of media plans to deliver the right ESOS & Monthly Reach on the brand purpose campaign that drives the desired salience (Spent Aware)

- Pilot new growth driver development & testing (6 months out) in collaboration with Digital, Planning & HO & RPC Cluster Customer Marketing teams & provide timely learnings that inform the Annual Game Planning process

- Be a thought leader by creating and leveraging strong relationships with agency partners and encouraging them to deliver their best .

- Develop PR, Sponsorship & Buzz marketing strategy that will help amplify SCALE on each of the brand growth drivers

Interested candidate apply with your updated CV mentioning current and expected package

Ved