Brand Manager - FMCG

Client : Our client is one of the well-known MNC Brand and one of the market leaders in the areas in which it operates.

Position : Brand Manager

Experience : 4-8 years

Location : Gurgaon

Specific experience should include : MBA from a top-B school

Key Responsibilities :

Brand Management :

- Handling the overall performance of the brands, this includes managing and developing the brands P&L (Profit and Loss), image and positioning in relation to the competitors.

- Plan, develop and implement marketing initiatives and activities for the brand.

- Work and coordinate with creative, media, research, PR, digital and event agencies on a regular basis

- Lead market research efforts to understand customers- perception and behaviour and formulate effective marketing strategies to ensure that the brand receives maximum visibility and perform better than the competitors.

Brand Activation's & Event Planning :

- Ideate and execute Brand Activation in sync with the brand properties to build brand awareness, generate trails for the brand.

- Managing the entire course of events inclusive of conceptualization, procurement of materials, set design, and scheduling, on-site event management

- Developing event management plans & advising the same through innovating marketing communications and brand image building exercises.

Accountabilities :

- Responsible for planning and execution of all digital activities.

- Leverage digital medium for both short and long term marketing objectives

- Manage and constantly re-invent the Customer Relationship Management program for the Brand