Brand Manager - FMCG

Brand Strategy Development:

- Develop and implement comprehensive brand strategies to achieve business objectives.

- Conduct market research to identify trends, consumer insights, and competitive positioning.

-Collaborate with cross-functional teams to align brand strategies with overall company goals.

Brand Positioning and Messaging:

- Define and articulate the brand's unique value proposition and positioning.

- Create and manage brand messaging to ensure consistency across all communication channels.

- Work closely with the creative team to develop compelling brand visuals and messaging.

Brand Communication:

- Oversee the creation and execution of marketing campaigns that align with the brand strategy.

- Manage advertising, PR, and promotional activities to enhance brand visibility.

- Develop and maintain relationships with media partners and influencers.

Brand Monitoring and Analysis:

- Monitor and analyze market trends, consumer behavior, and competitor activities.

- Track and report on key performance indicators (KPIs) related to brand awareness and perception.

- Use data and insights to continuously optimize brand strategies.

Cross-Functional Collaboration:

- Collaborate with product development, sales, and other departments to ensure brand consistency.

- Provide guidance and support to internal teams to uphold brand standards in all initiatives.

Budget Management:

- Develop and manage budgets for brand-related initiatives.

- Ensure cost-effectiveness and efficiency in all brand activities.

Brand Compliance:

- Implement and enforce brand guidelines to maintain consistency across all touchpoints.

- Conduct regular audits to ensure compliance with brand standards.