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04/03 Sandesh
Leadership Hiring/Candidate Delight at Staffio HR

Views:5891 Applications:557 Rec. Actions:Recruiter Actions:463

Brand Manager - FMCG (4-7 yrs)

Bangalore Job Code: 899088

Exp: 4 - 7 years

- Highly Preferred: Experience in managing Ecommerce partners such as Amazon, Flipkart

- Portfolio Planning : Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

- Brand Communication, Development and Execution: Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

- Craft brand and product development strategy, develop and oversee the online and offline marketing calendar and implement creative campaign constructs aligned with the same

- Manage all integrated brand campaigns and activities including ideation, budgeting, coordination with agencies, vendors and internal stakeholders, implementation and post-campaign analysis to promote new initiatives and maintain brand salience

- Continuously analyze sales data to rationalize product mix, craft innovative offer campaigns online and offline while maintaining desired margins, implement geography and outlet specific campaigns to achieve measurable marketing objectives


- 4+ years of experience in Marketing with at least 2 years of experience in the Food & Beverage space

- Strong experience in BTL and Digital Marketing activities such as social media campaigns, digital advertising and promotions

- Experience in 360 degree marketing right from consumer research to strategy to execution

Women-friendly workplace:

Maternity and Paternity Benefits

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