Brand Manager - FMCG

- Manage and coordinate all marketing, advertising and promotional activities on the brand

- Conduct market research to determine market requirements for existing and future products

- Analysis of consumer research, current market conditions and competitor information

- Develop and implement marketing plans and projects for new and existing products as applicable

- Expand and develop marketing platforms

- Manage the productivity of the marketing plans and projects

- Monitor, review and report on all marketing activities with results

- Deliver marketing activities within agreed budgets

- Report on return on investment and key performance metrics

- Collaborate with Sales, R&D, Mfg/QA, Logistics, Purchase, Commercial, Finance Depts

- Monitor Industry best practices

- External: ATL agency's like Ad Agency, Media Agency, Vendors, BTL Agencies etc.

Experience: 4 + years of experience in FMCG Marketing (Preferably in Confectionary / Food)

Education: Any degree with full time MBA in Marketing from Reputed B-School

Salary range: 6 - 12 LPA