Brand Manager - FMCG

About the Role :

Title : Manager/Brand Manager

Location : Mumbai.

- The role is responsible for developing brand strategy, drive consumer demand with the objective of growing market share for allocated brand/brands, increase operating profit, manage P&L and maintain good brand health within the limits set by the organization.

- The role acts as a lead between different departments Sales, R&D, Operation & Finance arms of the organization on Marketing plans & innovations.

- The manager will also lead efforts in deployment of key global initiatives under the supervision of country marketing leadership.

Areas of Responsibility :

- Brand Planning.

- Marketing Execution Leadership and Management.

- Creative Communication.

- Business Analysis and Realization.

- Personal Capability Development.

Key KPI'S :

- Brand P&L.

- Marketing Spend.

- Competitive Market Share.

- Brand Health measures: Awareness and Trial metrics.

- Support in product innovations.

Essentials Requirements :

- Strong functional marketing expertise across brand communication, brand building / activation, consumer insights and new product development

- This role require leadership and communication skills across multiple business partners including global innovation, global brand teams, consumer insights, strategy, r&d, operations, packaging, design and external partners.

Competencies:

- Excellent Marketing skills.

- Consumer and market-oriented.

- Excellent Project Management.

- Strong analytical & problem-solving skills.

- Good interpersonal skills.

Education: MBA (Reputed Institute)

Experience:

1. 4+ yrs of experience in Brand Marketing.

2. From FMCG companies.

3. Prior experience of working closely with sales/Retail teams; R&D/Supply chain & external agencies partners.