Brand Manager - FMCG

Designation / Position

Brand Manager

Job Description -

The Brand Manager is responsible for category management for all categories for India. This position plays a critical role in achieving sales and profit targets.

- Shaping Global Category Strategy and New Product Development

- Assisting with the development of the local annual category marketing plan.

- Conducting competitor reviews and informing marketing management of significant activities on an ongoing basis.

- Analyzing local market assessments to provide input in setting category and market share growth targets

- Identifying research needs, giving inputs, and following the whole research process

- Developing and executing marketing plans

- Identifying marketing activities to build the brands and support global strategic priorities

- Assist with development of 1 year and 3 year strategy for the category

- Assist with annual and quarterly campaign plans.

- Conducting timely analysis and statistical reviews to keep category on track to achieve sales and profit objectives

- Responding quickly to changes in the market place to achieve sales and profit performance expectations

- Helping to set competitive pricing and merchandising strategies aligned with brand positioning and business goals

- Monitoring gross margin and identifying margin improvement opportunities (not related to product)

- Communicating product launch progress to local market and identifying factors contributing to success or problems

- Harmonizing the Product Line

- Aligning with the Sales Organization

- Organizing effective communication with local marketing groups to ensure necessary information flow to the field organization

- Motivating the sales force and the representatives by attending meetings, presenting products, going to conferences etc.

Industry - FMCG

Annual Salary Range - 15 – 16 Lacs

Profile Description -

Applicant must be a MBA in Marketing with 4-6 years of marketing experience in the FMCG / Consumer Durables sector, relevant category management experience.

- Must be computer proficient to grasp understanding of Company’s systems.

- Proficient in Microsoft Office (Word, Excel, PowerPoint).

- Managing the Category and Brand Portfolio

- Knowing the Consumer

- Executing Merchandising Campaigns

- Motivating Representatives and Consumers

- Excelling at Business Planning and Financial Analysis

- Integrating Cross-Function and Cross-Border Operations

- Should be a team worker with strong inter-personal skills to be able to work within matrix organisation

Work Experience - 4 – 6 yrs

Company Profile -

A Leading Multinational Cosmetics organization.

Please apply at disha.bhasin@naukri.com