Brand Manager - FMCG

As a Brand Manager for a D2C (Direct-to-Consumer) brand, you will be responsible for developing and executing brand strategies to drive growth and revenue. You will be the key person responsible for the brand's overall image, messaging, and positioning in the market. You will work closely with cross-functional teams such as marketing, product, and sales to ensure the brand's success.

Brand Strategy Development:

- Develop and implement comprehensive brand strategies to achieve business objectives.

- Conduct market research to identify trends, consumer insights, and competitive positioning.

- Collaborate with cross-functional teams to align brand strategies with overall company goals.

Brand Positioning and Messaging:

- Define and articulate the brand's unique value proposition and positioning.

- Create and manage brand messaging to ensure consistency across all communication channels.

- Work closely with the creative team to develop compelling brand visuals and messaging.

Brand Communication:

- Oversee the creation and execution of marketing campaigns that align with the brand strategy.

- Manage advertising, PR, and promotional activities to enhance brand visibility.

- Develop and maintain relationships with media partners and influencers.

Brand Monitoring and Analysis:

- Monitor and analyze market trends, consumer behavior, and competitor activities.

- Track and report on key performance indicators (KPIs) related to brand awareness and perception.

- Use data and insights to continuously optimize brand strategies.

Cross-Functional Collaboration:

- Collaborate with product development, sales, and other departments to ensure brand consistency.

- Provide guidance and support to internal teams to uphold brand standards in all initiatives.

Budget Management:

- Develop and manage budgets for brand-related initiatives.

- Ensure cost-effectiveness and efficiency in all brand activities.

Brand Compliance:

- Implement and enforce brand guidelines to maintain consistency across all touchpoints.

- Conduct regular audits to ensure compliance with brand standards.