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08/04 Shabnum
Senior HR Consultant at Walk In Solutions

Views:1477 Applications:572 Rec. Actions:Recruiter Actions:440

Brand Manager - FMCG (4-5 yrs)

Mumbai Job Code: 912044

Brand Manager (2017 pass out)

- Lead the formulation, development and implementation of marketing and communication plan to create brand awareness and brand recall to attract potential customers and retain existing customers

- Develop the marketing annual operating plan and calendar aligned to the product / category / Sales plan

- Provide the brief to the appropriate agencies (media, creative, advertising, digital, PR, etc.) for the development of the brand plan as per the marketing calendar (digital plan, media plan, etc.)

- Review and provide recommendations to ensure that the plan is aligned to the requirements and budget

- Liaison with the Sale team and the appropriate agencies to co-develop the plan for generating consumer walk ins

- Drive the execution of the BTL activities as per the agreed plan and provide recommendations as required for the achievement of stated target Marketing

- Review and finalise the agencies and their performance as per the mandate

- Should be a strong team player with ability to influence in cross functional forums.

- MBA in marketing with 4+ yrs of experience preferred from FMCG with 2 yrs into Brand/Marketing

Women-friendly workplace:

Maternity and Paternity Benefits

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