Brand Manager - FMCG

Job Description

Job Title: Brand Manager

Location: Mumbai

Division: Marketing

Reports to: Marketing Manager

Job purpose:

- To be responsible for Brand Management and driving and leveraging Kaya’s Loyalty program to drive better repeat rate

Primary responsibilities:

- Consumer In sighting & Research

- Competition monitoring

- Conceptualization & execution of marketing campaigns including ATL and BTL. This will include marketing strategy formulation, marketing mix and communication development, media planning, marketing activation, and other marketing innovations

- Agency Handling

- Conceptualization and execution of Loyalty program and its activities

- Driving specific activities to grow consumer behavior metrics such as retention and frequency of purchase

- Budget control

Key Performance Indicators (KPI)

1. Revenue Growth in Key categories handled

2. Loyalty revenue

3. Growing key metrics such as retention & frequency

Behavioral competencies-

- Leadership

- Communication

- Influence

- Presentation

- Team work

- Multi Tasking

- Creativity

B: Basic

- Elementary understanding & familiarity

I: Intermediate - Solid understanding and ability to apply knowledge in most areas

E: Expert - Advisory Expert in subject knowledge

Functional/ Technical competencies:

- At least 2-3 years experience in managing loyalty programs

- Preferably some experience in handling digital marketing/ social media

Relationships

Internal/External

- Clinics

- Operations team

- HO teams including finance, supply chain, accounts, etc

- Marketing team

- Agencies

- Marketing vendors

- Potential tie-up organisations

Qualification: Post Graduate

Experience: Minimum 4years

Special/Any other requirements: Passionate about marketing and brand management