Brand Manager - FMCG

Job description :

- Analyze product and category data and information to support the development of a short term and long term innovation pipeline

- To analysis the market, brand and competitor performance / activity & lead the Accountabilities: review and subsequent NPD requirement

A list of the key :

- Partner with the insights team and b rand team to identify priority opportunities responsibilities of the role, detailing what the and efficiently size up the opportunities targeting customer needs.

Role is account able for :

- Identify and prioritize segments, sectors, customers for growth and develop strategies for growth in the identified areas.

- Identifies future trends and maps them to business needs and opportunities.

- Work with cross - functional teams, identify key stakeholders, deliver a seamless execution from ideation to commercialization.

- Gain an in - depth understanding of Ayurveda category, competition and look into innovating products as per the market requirement.

- Identify gaps and create new processes/initiatives to improve overall efficiency and outcomes of the program

- Continually engage in business reviews of the organizations to identify new challenge areas as well as validate / recommend new ideas and improvement plans to enable the organization's revenue growth

- Be a "best practices" resource for digital tactics and direct - response marketing, keeping abreast of emerging technologies and online/social/email successes

- To develop and support a culture of innovation, creativity, and experimentation

Education Qualifications: MBA/PGDM

CTC can go up to 15 to 18 Lacs PA depending upon the current CTC