- Branding & communication development for new products - Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan.
- Build Business case for identified opportunities for alignment with key stakeholders.
- Lead new product development/customization work for HoReCa segment in coordination with R&D team.
- Aid-Category Head in the preparation of the Annual budget.
- Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices.
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