Specialist Recruiter at Antal International
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Brand Manager - FMCG (3-6 yrs)
- Understand the category & business via in-depth consumer & category insights, digital & e-commerce landscape & retail understanding.
- Assist marketing team to develop category strategy and portfolio/range plan based on in depth understanding of personal care segment.
- Develop and execute the plans in-line with marketing strategy to hit category growth, funnel metrics and P&L targets (top-line and bottom-line).
- Manage the category budget and annual planning process (complete ownership)
- Develop communication strategy and lead to execute media plan (primarily digital media), brief to creative/messaging, brief/buy media, and support creative production & adaptations.
- Drive the execution of the BTL activities as per the agreed plan and provide recommendations as required for the achievement of stated target Marketing.
- Briefing Design Team / external agencies on product packaging design.
- Competition benchmarking forecasting and working with relevant team members to ensure month on month stock availability.