Brand Manager - FMCG

Responsibilities for Brand Manager (offline)

Broad role:

Manage the offline market initiatives - ideation, execution & implementation, in different geographies, in collaboration with regional business managers

Initiatives include:

- POSM (GT/MT) development, execution & deployment

Planning yearly brand calendar - including

- Consumer offers for MT

- Trade Scheme for GT

- Sales contests, strategic &

- Select ATL - Print, billboards, etc.

Additionally,

- Own brand P&L & maintain control on yearly brand budgets

- Collaborate with the Business team on brand spend tracking, distributor claims, etc.

Qualifications for Brand Manager

- Master's degree in Marketing, Business

- 4-5 years of experience in brand management, brand marketing, or marketing management, India GT & MT preferred. International exposure is a significant plus.

- Proven ability to work cross-functionally

- Creative thinker and problem solver

- Strong communication skills

- Project management experience, with a solid understanding of project management principles and techniques

- Strategic thinker able to identify long-term opportunities and trends