As Brand Manager of Emami Ltd, the incumbent :  - Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.   - Assists in developing and executes the marketing & branding strategy to improve market share and reach.  - Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.  - Coordinates with sales department to implement & monitor marketing initiatives for the brand.  - Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers for the Brand.  - Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.  Responsibilities :  - Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.  - Understands & defines the brand identity & align all the brands plans accordingly  - Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity  - Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity  - Coordinates with R&D for product conceptualization, positioning, new product development etc.  - Scans the business environment to explore options for revenue generation from new and existing customers  - Develops and executes plans for brand extension.  - Develops annual plans and budgets for the brand.  - Keeps track of all brand related expenditures vis-a-vis budgets.  - Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).  - Coordinates with internal & external media agencies for implementation of the Brand's strategy.  - Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.  - Ensures that the brand focus is maintained through media & PR activities.  - Conceives, develops, proposes, implements & controls attractive sales promotional drives across various levels of trade & consumer franchise.  - Monitors, tracks & evaluates market & competitive dynamics.  - Develops systems within brand teams which facilitates better MIS and synergy of operations  - Assists in developing market entry strategy for previously untapped geographies based on market intelligence  - Undertakes all market research for obtaining feedback on various aspects of the brand  - Monitors and tracks of performance of brand based on specified criteria.  - Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.  - Monitoring and analysing the Retail Audit for planning.  - Ensures that the top-line & bottom-line objectives of the brand are strictly met.   - Develops various schemes incentive / discount to increase the contribution of the brand.  - Negotiation with vendors for printing of POS materials and for the BTL activities.  - Interacts with Brand teams regularly for understanding their needs in different areas (Systems, Operations, Brand Management) and ensures necessary actions  - Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis  - Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team

Kolkata

Brand Manager - FMCG 

Brand Manager - FMCG  ,Job Description for Brand Manager - FMCG  in Management Consultants in  Kolkata for (2-8) years of experience. Apply Now!

Job Description for Brand Manager - FMCG  in Management Consultants in  Kolkata for (2-8) years of experience. Apply Now!