Brand Manager - FMCG

- Develop and sharpen the brand code for the brand / category in consideration.

- Develop and refine the brand architecture in view of the competition and market trends.

- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products.

- Responsible for building consumer insights for the brand.

- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition.

- Develop Activations / BTL activities.

- Effectively design media campaigns and work with the agencies to develop them.

- Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations.