Brand Manager - FMCG

Brand Manager of a large FMCG Company.

Annual brand planning, brand strategy development; budgeting and budgetary control; designing and implementing advertising campaigns and promotional activities; and new product development and launch. Brand management, new product launch, advertising campaigns, marketing strategies, business campaigns, promotions, etc.

- Handling Advertising, Media & PR agencies to plan & activate brand campaigns

- Develop media briefs, execution of media plans, and track & monitor media plans & deliveries

- Active involvement in designing BTL activities and applicator promotions for channels of

- Active involvement in Trade Promotion activities to drive distribution while optimizing retailer margin & Scheme

- Develop short term and long term brand strategy and create a clear roadmap for the brand

- Plan and execute the annual calendar activity basis the strategic brand plan

- Responsible for end-to-end marketing plans including New Product Launches and extensions