Brand Manager - FMCG

Brand Manager

Brand Manager Role

Location preference: Mumbai

About the Role:

We are seeking a Brand Marketing Manager with 2-4 years of experience to lead and establish our brand marketing function. The role involves the creation, execution, and scaling of our brand initiatives, both offline and online.

Responsibilities:

- Develop and execute comprehensive brand marketing strategies

- Establish and grow the brand marketing team

- Oversee all offline and online campaigns, ensuring alignment with brand objectives

- Conceptualize and execute ATL/BTL activities

- Drive brand launches and conceptualization

- Craft engaging content across various channels

- Manage brand communication strategies

- Utilize social media platforms effectively to enhance brand presence

Qualifications and Skills:

- 2-4 years of relevant experience in brand marketing, preferably in the FMCG sector

- Background from IIM or top-tier B-school preferred

- Prior experience as a brand manager in renowned FMCG companies like Dabur, Paras, Unilever, P&G, etc.

- Familiarity or experience in Digital and D2C strategies is advantageous