Brand Manager - FMCG

Job Detail :

- Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.

- Understands & defines the brand identity & align all the brands’ plans accordingly

- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

- Coordinates with R&D for product conceptualisation, positioning, new product development etc.

- Scans the business environment to explore options for revenue generation from new and existing customers

- Develops and executes plans for brand extension.

- Develops annual plans and budgets for the brand.

Education Qualification : MBA / Marketing

Contact us : Mona Singh - 09650545522