Brand Manager - FMCG

Role:

- Manages all brand functions including brand building.

- Handling the areas related to Product management, brand management, media and market research.

- To study the market trends in terms of retail audit and consumer tracker data to identify the brand need gap fit.

- Successfully handling existing product and launching new product.

- Device and implement marketing strategies / plans for the brand

- Identify research needs, provide necessary brief to MR and implement actions based on findings.

- Prepare briefs and coordinate / control/evaluate with ad agency for development of ad campaigns, packaging designs etc.