Brand Manager - FMCD

Job Location : Mumbai

Exp : 5 + yrs

Exp in retail would be preferred

- Build consumer understanding through market research, brand perception studies and consumer profiling

- Plan, execute and monitor annual brand plans

- Effective usage of ATL and BTL activities to communicate brand attributes

- Continuously monitor competition activities in media and on ground and highlighting it within the team

- Ideate and create the brand plan as a process to establish the brand positioning

- Sharing of activities for the whole year with the agency and internal team for planning

- Preparing creative, media, and PR briefs to establish alignment to the brand plan

- Participate in development of marketing strategies and brand building exercises to increase market share

- Spotting opportunities to leverage brand attributes through media and PR

- Constantly monitor the effectiveness of various media vehicles deployed

- Identify the media vehicles for delivering a campaign media objective (reach or frequency)

- Determine media mix, effectively leverage media and make a complete media plan for a season

- Develop strategy for online and social media