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14/07 Jennifer
Recruitment Partner at Rian Placements

Views:735 Applications:278 Rec. Actions:Recruiter Actions:0

Brand Manager - FMCD (5-11 yrs)

Mumbai Job Code: 1287813

Job Location : Mumbai

Exp : 5 + yrs

Exp in retail would be preferred

- Build consumer understanding through market research, brand perception studies and consumer profiling

- Plan, execute and monitor annual brand plans

- Effective usage of ATL and BTL activities to communicate brand attributes

- Continuously monitor competition activities in media and on ground and highlighting it within the team

- Ideate and create the brand plan as a process to establish the brand positioning

- Sharing of activities for the whole year with the agency and internal team for planning

- Preparing creative, media, and PR briefs to establish alignment to the brand plan

- Participate in development of marketing strategies and brand building exercises to increase market share

- Spotting opportunities to leverage brand attributes through media and PR

- Constantly monitor the effectiveness of various media vehicles deployed

- Identify the media vehicles for delivering a campaign media objective (reach or frequency)

- Determine media mix, effectively leverage media and make a complete media plan for a season

- Develop strategy for online and social media

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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