Posted By

Ankita Tandon

Talent Acquisition Consultant at fyndbridge-consulting-services

Last Login: 11 July 2024

Job Views:  
256
Applications:  128
Recruiter Actions:  0

Job Code

1436011

Brand Manager - Financial Services

4 - 8 Years.Mumbai/Overseas/International
Posted 2 weeks ago
Posted 2 weeks ago

The Brand Manager will be responsible for developing and executing brand strategies to enhance our brand equity and drive customer engagement. The ideal candidate will have a minimum of 4 years of experience in brand management, with a proven track record in the fintech or financial services sector. This role requires a creative and strategic thinker with excellent communication skills and the ability to work collaboratively across departments.

Key Responsibilities:

1. Brand Strategy Development:

- Develop and implement comprehensive brand strategies that align with the company's vision and business goals.

- Conduct market research to identify customer insights, market trends, and competitive landscape.

2. Brand Positioning and Messaging:

- Define and articulate the brand's unique value proposition and positioning in the market.

- Create compelling brand messages and narratives that resonate with target audiences.

3. Campaign Management:

- Plan and execute integrated marketing campaigns across various channels, including digital, social media, content marketing, and events.

- Collaborate with the creative team to develop impactful marketing materials and assets.

4. Brand Consistency:

- Ensure consistent brand messaging and visual identity across all customer touchpoints.

- Monitor brand performance and make data-driven recommendations for improvement.

5. Stakeholder Collaboration:

- Work closely with product, sales, and customer service teams to ensure brand alignment and support business objectives.

- Manage relationships with external agencies and vendors.

6. Performance Measurement:

- Establish KPIs and metrics to measure the effectiveness of brand initiatives.

- Analyze campaign performance data and generate insights to optimize future activities.

Qualifications:

- Bachelor's degree in Marketing, Business, Communications, or a related field. A master's degree is a plus.

- Minimum of 4 years of experience in brand management, preferably in the fintech or financial services industry.

Didn’t find the job appropriate? Report this Job

Posted By

Ankita Tandon

Talent Acquisition Consultant at fyndbridge-consulting-services

Last Login: 11 July 2024

Job Views:  
256
Applications:  128
Recruiter Actions:  0

Job Code

1436011

UPSKILL YOURSELF

My Learning Centre

Explore CoursesArrow