Brand Manager - Fertilizer Firm

Agriculture background is a must. Preferably from Fertiliser/ Pesticide/ Seed organisations of repute. Kannada and other South Indian languages is a big advantage.

5-8 years experience with B.Sc. (Agriculture) and/ or MBA (NIAM, XIMB, MANAGE, IRMA, IIM only)

Key Responsibilities :

Brand Building :

- Maintain a high level of visibility at Retailer POS and adjoining addressable markets.

- Provide, Vendor, collateral, communication material support to agronomy team for effective execution of market development activities like farmer meets, jeep campaigns, Product demo etc.

- Planning, and execution support for digital marketing initiatives and campaigns.

Planning and Budgeting :
 
- Planning, budgeting and execution of marketing and branding activities in their respective Divisions (with inputs and support of sales, Agronomy, Business strategy and plan)

- Tracking, Monitoring and measurement of performance of activities (ROI) and doing course correction

- Localization of Brand plans and campaigns for their respective divisions and drawing actionable plans for respective markets.

Marketing Communications :

- Work with Sales, Agronomy, Channel and consumers to generate and institutionalize consumer insight (feedback, VOC)

- Support in creation / localization of product literature and collateral.

Marketing Management :

- Coordinate for central marketing and agronomy initiatives like Market Research, ATL and BTL campaigns and need based data collection

- Work with sales and agronomy to design and implement consumer and retailer schemes.

Marketing Services :

- Enable marketing services procurement, by developing and maintaining relationship with local vendors in coordination with divisional Sales, Agronomy and finance teams.

- Plan and initiate local campaigns, research and activities based on the requirements of Divisional business

- Report on monthly activity and expense for the division