Brand Manager - Edutech Startup

Our client is one of India's leading ed-tech company that offers high quality, impactful and industry relevant learning programs to working professionals through convenient technology-enabled blended and online modes, enabling them to develop new competencies and achieve career growth without disrupting their career. Apart from providing Indias #1 rated analytics course (their post-grad program in Business Analytics), they also offer increasingly popular executive MBA programs and specialized courses such as the Financial Risk Analytics program.

The institute has delivered 500,000+ hours of learning content to thousands of working professionals in India and abroad. Our client has academic collaborations with Great Lakes Institute of Management and Illinois Institute of Technology.

The team comprises of passionate individuals having an excellent blend of entrepreneurial and industry experience. Its founding team has been part of multiple successful startups in the US and India. The team members are alumni of leading institutions like Stanford, Berkeley, MIT, Kellog, IIT Mumbai, Duke, MDI, IIM Ahmedabad and IIM Shillong and have previously worked in companies such as Tiger Global, Flipkart, Snapdeal, Boston Consulting Group, Zipdial, SAP, and Stratify.

The company has seen a 100 times growth in the number of registered learners in three years, and 20 times revenue growth from the first to third year. The team has grown from five to 55 and now has offices in Bengaluru and Gurgaon. Their programs are offered in Gurgaon, Chennai, Bangalore, Pune, Hyderabad and Mumbai.

As the Brand Manager, you will be responsible for executing marketing campaigns, managing and developing P&L and driving market

- Build the value proposition, its offerings, and help create winning propositions and messaging

- Work with external and internal teams to create brand strategy, and develop a differentiated, preferred and aspirational brand in education

- Work with creative agency, production houses and media buying agencies to ensure that consistent brand positioning and impactful communication is rolled out across TV, Print, Radio, Digital and outdoor

- Conduct consumer research, consumer and market analytics, data & insights mining [brand-tracking, media-tracking etc. overall and -for specific campaigns and overall brand recall]

- Tactical short term projects designed to increase brand's share of voice in Digital and Social

- Develop a deep understanding of the company's target consumer and become his/her advocate across company initiatives, working in close collaboration with the marketing, product and operations teams.

- Work closely with our PR agency to execute the PR strategy

- Plan and execute high impact local campaigns through innovative channels within cities

- On-board brand ambassadors, brand champions and brand influencers.

- Identify OOH opportunities to create top-of-the-mind brand recall.

Candidate Profile:

- MBA from premier B-school in marketing or strategy with 3-6 years of work experience and at least 2 years of branding experience in -FMCGs, E-commerce, Startups or Agencies.

- Should be passionate about crafting brand stories and consumer experiences, with a demonstrated ability to utilize consumer research and data to drive actionable insights to refine branding strategy and improve marketing communication

- Must have demonstrated experience in building a brand and working on complex projects independently

- Excellent interpersonal skills; outstanding in team work, ability to work successfully with teams across the organisation

- Detail orientation, execution excellence & entrepreneurial spirit