Brand Manager - EdTech

About Company :- A prot- g- of Sri Chaitanya in the Edtech space, Infinity Learn is completely transforming digital learning landscape. Driven by digital first approach and led by industry's best digital talent, we are on a mission to impact every learner's life. With over 36 years of experience in education domain, and highly versatile leaders, we understand the needs of every child and how to bring their dream to reality. Backed by 3 decade's experience - Infinity Learn will transform the learning experience for both teachers and students. Our products include - Online Live Classes, SelfLearn recorded modules, Online mock tests, and 24x7 doubt clearance app.

Responsibilities:

- Is the brand champion and expert while ensuring brand integrity in all respects.

- Work on brand manual, brand colors, positioning, brand SOV, research, identity and equity.

- Ensure a positive brand perception across platforms.

- Create a yearly calendar, work with the agency to implement brand campaigns and measure success metrics.

- Contributes to annual brand planning process.

- Coordinate with internal team members and other teams to understand and put that into the brand vision.

- Align cross functional team like product, sales, HR with the brand vision.

- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.

- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

- Manage Media planning and media buying to ensure brand awareness and perception.

- Should be able to showcase successful past brand campaigns, role played and impact created.