Brand Manager - Digital Technology

Branding can write the future while making history for companies. And we strongly believe that the brand RECYKAL must be further developed and create a strong image in the world.

Recykal is looking for a passionate and pro-active, out-of-the-box thinking Brand Manager to take up the responsibility of the brand and its presence on the whole.

Roles and Responsibilities:

- Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.

- Develops the Marketing & Brand management strategy to support top line & bottom line growth & foray into new segments and innovative products for the Organization.

- Directs the evaluation of Brand portfolio including Brand definition &
proposition, advertising concept, pricing, packaging, place and promotion for the Organization.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with the sales department to implement & monitor all marketing initiatives for the Organization.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

- Drives the formulation of marketing strategy of encompassing the Organization.

- Understands the strategic business requirement of the organization based on the organization's growth focus and strategy.

- Develop strategies into detailed marketing plans and executions.

- Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.

- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.

- Strives to increase return on expenditure on advertisement & brand endorsement

Key Skills required :

- 6+ years of experience in Brand Management and relevant roles

- Past experience of working with startups is preferred

- Metric driven marketing Strategies & Campaigns

- Integrated Marketing Communications

- Agency/ Vendor Management

- Proven experience in Product Positioning & Branding

- Digital & Social Media Marketing

- Experience in Market Research & Consumer Insights is preferred

- Ability to Advertise & Activate Campaigns

- Sales Collateral & Support

- Prepare, Implement and Monitor Annual Brand Plans

If you love development, you should join us!