jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
23/11 Ritaksha
Consultant at Transition HRD Consultants

Views:1694 Applications:588 Rec. Actions:Recruiter Actions:30

Brand Manager - Digital Platform (3-5 yrs)

Delhi NCR Job Code: 1184616

a.Lead the thinking on overall strategy, go to market approach, consumer initiatives, and brand planning and budget management for assigned products.

b. Manage the brand building initiatives.

c. Own and manage the business metrics like Sale, Lead Generation, Web Traffic etc, Brand metrics like TOMA, Preference etc. and deliver ROI on marketing investments.

d. Hands-on experience in media buying in TV, Print, OOH, Radio and understanding of the media tools.

e. Own and Manage the Business P&L for the assigned product.

f. Own & manage both Digital and Offline Marketing Campaigns, both Awareness plus Sale based campaigns, for the assigned product

- Partner with sales team to design a retail activation strategy which includes building retail partnership programs, identifying the cross selling opportunities through right strategic brand associations. Translate the brand strategy into local brand activation/promotional strategy.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.