Brand Manager - Digital - Media

Require: Brand Manager - Digital for one of the leading Media Organization based in Delhi/NCR.

- Strategize and Execute Online/Mobile Display, Affiliate, and Social Media Campaigns to drive Traffic, New User Acquisition, and Brand

- Online/Mobile Media Planning

- Manage Brand Communication and Creative Ideation and Development

- Strengthen the Brand to increase Brand Searches and Direct Traffic

- Activation & Engagement of Existing Users - Effectively use the own and earned media to drive unpaid traffic, acquisitions, and activations.

- Forge Strategic Alliances to get more referral traffic and acquisitions

- Campaign/Consumer Analytics, Insights, and Optimizations

- Manage Digital, Social, and Creative Agencies to deliver Business Results

- Plan and execute Market/Consumer Research and develop actionable Insights

Competencies required:

- Online Display Media, Affiliate Networks Management, Social Media Management, Market Research, Analytics, Brand Management, Email Marketing, Viral Marketing, Media Planning, Creative Ideation and Development

- People from Companies s.a Online Product/Marketing Companies - Make My Trip, Clear Trip, Yatra, eCommerce sites, Start ups in internet domain etc.

Industry/functional experience/exposure needed:

- At least 3 years of experience required in B2C marketing in Consumer Internet Business

Educational qualification: MBA from Tier I/II Institute

Budget TTR: INR 12 lacs – 15 lacs