Brand Manager - Digital Marketing - Personal Care Segment - FMCG

Job Title: Digital Marketing Manager

Location: Kolkata

Reporting Manager: General Manager - Marketing - Personal Care

Reportees: IC

Purpose:

We are searching for a highly-creative Digital Marketing Manager to manage the brand's online presence. The individual will be responsible for all aspects of our digital marketing operations.

Their central goal is to help grow our brand's influence online while also increasing brand loyalty and awareness.

Their duties will include planning, implementing, and monitoring all digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Areas of Responsibility :

1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

2. Develop and monitor campaign budgets.

3. Plan and manage our social media platforms.

4. Prepare accurate reports on our marketing campaign's overall performance. Guiltfree Industries Ltd

5. Coordinate with advertising and media experts to improve marketing results.

6. Identify the latest trends and technologies affecting our industry.

7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.

8. Work with your team to brainstorm new and innovative growth strategies.

9. Oversee and manage all contests, giveaways, and other digital projects.