Brand Manager - Digital Marketing - FMCG/Consumer Durables

Role: Digital & Brand

Designation: Senior Manager/ Manager

Reporting To : Head-Marketing

Location: Mohali, Punjab

Ctc:30 lakhs

Job Description/Technical Competency:

- Developing Brand positioning strategy and brand guidelines.

- Develop winning Go to digital & brand strategies.

- Lead the implementation of media planning and buying, search, conversion rate optimisation, data and analytics to support future business growth.

- Developing company brands by determining which products or services will be offered, what features they will have, and how they will be priced

- Conducting market research to determine customer preferences and buying habits in order to create effective marketing strategies including brand recall.

- Monitoring competitors' activities to identify new trends and adjust the company's strategy accordingly

- Knowledge on digital marketing tools