Brand Manager - Diabetics Market - Pharmaceutical

We are hiring for Brand Leader position at Banglore location.

This is an MNC Pharmaceutical Company.

JD

- 3 to 7 yrs exp. in Sales and Brand Building for Diabetic Therapy market.

- Need candidate from Pharmaceutical Background only.

CTC offered upto 20LPA

Qualification Bsc Background with full time MBA is must.

Job Description / Capsule

The incumbent will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships. The position holder is also responsible for providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst practice leaders in different segments of the category /related market. The position of Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for the incumbent to focus on.

Objective Critical actions Measures (QQA)

Building Brands / Therapy

- Achieve Market Share objective, bottom-line targets, top line & profitability

- Analyse market conditions and forecast sales and market share.

- Continually provide customer feedback and macro view of the market through designated meets to achieve company's Long, Medium and Short term marketing plans

- Percentage increase in market share for portfolio

- Achievement of sales targets

- Review of strategies with functional head

- Cost vs budget analysis

Completion of product strategic and tactical Plans, and Monitors the implementation

- Reviews market assumptions and plans.

- Ensures market model are in line with global templates / standard Brand Plan template

- Validates sales and market share developments for products.

- Monitors sales and product supply, ensures forecasts are adjusted as necessary.

- Tracks implementation plan with senior sales management to ensure achievement of targets.

- Regular reviews of global templates and marketing guidelines

- Review of strategies with functional head

- Reports on crisis management as applicable

- Achievement of budget spending according to plan

- Regular forecast adjustment such that forecasting desired accuracy

Relationship building with key external stakeholders, and builds AZ networking

- Works to identify the key stakeholders and KOLs in the therapeutic area

- Establishes regular contact with key stakeholders, especially KOLs.

- Systems in place for targeting key stakeholders and KOLs

- Achievement of agreed number of contact and receives product/brand manager contact reports

- Take feedback from key stakeholders and KOLs

Maintain and improve systems and processes

- Tracks monthly performance vs budget, and analyse reasons for gaps.

- Completes and submits monthly summary of performance, including activities and A&P against the plan.

- Streamlines reporting system and re-evaluate the necessity of reports as required.

- Ensures completion of expense reports by team.

- All reports submitted are accurate, data interpreted (actual vs budget)

- New improvements/initiatives in place

Development of an effective team, and ensure cross-functionality

- Facilitates cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).

- Interaction in team is positive and works as part of the team, behaviours are consistent with AZ performance culture