Brand Manager - Dairy Products - IIM/MDI/ISB

Our client is into Dairy & Dairy proucts.

It is part of one of the premier Business House

You are a Post Graduate degree (MBA) in Sales & Marketing from one of the Top B Schools

Key responsibility:

- Develop market strategies to gain market share and achieve top and bottom line targets for the brand

- Design effective and innovative integrated marketing campaigns through various Promotional Mix tools

- Managing Brand P&Ls for Products

- Responsible for end to end planning, budgeting and implementation of marketing inputs

- Responsible for ideation, development, and execution of brand activations & consumer promotions

- Managing internal and external Stakeholders for timely product launches, appropriate marketing communication, and planning for marketing campaigns

- Develop, execute and monitor the business plan for new product development. Liaison with cross-functional teams to manage the innovation funnel.

- Work with media agencies and creative partners for execution of ATL plans

Prerequisites:

- Self-Motivated, Highly Ethical

- Deep Analytical and critical thinking skills

- Sets high-performance targets for the team and garners the team's commitment towards them

- Ability to thrive in ambiguity & demonstrates high energy, drive & perseverance

- Able to work under pressure and meet deadlines

- Willingness to travel and open to geographical relocation.

- Highly consumer and customer - centricity