Brand Manager - D2C Startup

We are seeking a Brand Manager to join a dynamic team with a leading Startup Organization based out in Noida.

Job Purpose: As a brand manager, you would be responsible for building our brand from scratch. You would take complete ownership of the brand and look into all aspects of the brand right from P&L, brand positioning, market research, new product development etc. Responsibilities: - Partner cross-functionally with Tech/Product, Finance, Operations, R&D, Digital, agency partners and other areas to accomplish strategic goals

- Track KPIs and recommend strategic and tactical changes based on results - Lead media & search agencies to set, monitor and optimize media strategies & executions that drive traffic and maximize business results, including SEO, SEM, Affiliate Program, Programmatic media buys

- Lead and execute day to day website activity including product merchandising and promotional strategies

- Develop CRM and customer loyalty strategies to execute, track, and optimize performance , Partner with Tech team to test and analyze A/B tests and UX designs leading to continuous website/app optimizations

- Partner with digital team to develop engaging social media and content strategies to drive D2C sales

- Create and manage the business budget and actively participating in development of advertising, promotions, and other initiatives to drive business results

- Educate creative team on implementation of best practices and procedures for campaign setup, understanding how to develop creatives/campaigns that ensures high deliverability and ROI - Strong command in digital sales on own channel and partner channels such as Nykaa, Amazon etc.