Brand Manager - D2C

What you will do -

- Take brand ownership and devise the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as the long term.

- Translate brand strategy into brand plan and go-to-market strategy.

- Plan and execute communications and media actions across offline, online and social media.

- Design 360 degree brand & marketing campaigns for building brand awareness and brand love.

- Use data, customer insights, feedback and customer-centric thinking to deeply understand the customer lifecycle and identify opportunities for growth and optimization at every stage.

- Ensure that marketing and communications efforts adhere to agreed timelines and manage the expectations with various stakeholders.

- Keeping up to date with market developments and analysing consumer insights as well as competitor strategies.

- Guide the Advertising & Promotion budgets.

- Work with different cross-functional teams as required, to effectively drive execution and performance.

What we're looking for:

- 2+ years of work experience in Brand Marketing

- Ability to articulate ideas and key objectives

- Stakeholder and agency management is a must

- Experience presenting metrics and progress to goal with stakeholders

- MBA in Marketing/Brand Management preferred

What we offer:

- Learning & Development: Work with veterinarians in a start-up environment with a steep learning curve

- Ownership: Individually lead important charters with high-impact potential

- Employee-first culture: Putting employees above everything else. Be surrounded by positivity and furry friends

- Perks & benefits: Salary matching market compensation.

Interview Process:

- Connect with the Brand Marketing Lead

- Assignment

- Round with the Co-founder that leads the department

- Final round with the Co-founder