Brand Manager - Consumer Marketing - FMCG

Job Title- Consumer Marketing Manager

Location : Chennai

The key deliverables are as follows

Driving Profitable Growth

- Key role in creating the brand plan and responsible for its end-to-end execution

- Responsible for creating and executing the operational plan for the operating markets and core categories(MG & JMG)

- Coordinating and spear heading all product launches in the different markets

Driving Brand Preferences

- Deciding product positioning and designing the communication strategy and tools to follow to achieve the desired positioning

- Driving efficiency in communication by ensuring the SOV-SOE ratio is among the top three brands in the industry

- Ensuring the A&P spends for the year is within the budget

Driving Dealer Preferences

- Influencing the counter share through the design and execution of schemes for different markets

- Influencing the right product mix and channel mix to drive the budgeted IGM

- Controlling the accrual limits within the budget

To succeed in this role, you should have the following skills and experience