09/01 Ved Pandey
National Placement Head at Mployglobal

Views:2248 Applications:231 Rec. Actions:Recruiter Actions:19

Brand Manager - Consumer Goods (7-10 yrs)

Bangalore Job Code: 651756

we have an urgent role with one of the biggest Consumer goods MNC at Bangalore.

Role: Brand Purpose Manager (Female Candidate Only)

Indicative CTC: 35-40 Lacs

Profile :

- PURPOSE OF THE ROLE: The purpose of this role is to lead brand communication, content leadership and embed the brand in popular culture.

- The role supports delivery of breakthrough Marketing Business Plans (in collaboration with Brand Performance Manager) by enabling brands to legitimately communicate amplifying this impact through Digital, I&A, and Sponsorships.

- The role also involves partnering with the innovation team to lead the brand agenda of renovation of the core & innovation around agreed opportunity & challenges. Striking partnerships with external eco-system to help embed the brand in culture is a key expectation.

- To lead the creation of the brand agenda that is focused on a 3-6-12-18 month view.

- To nurture & further scale up the socializing platforms that have been created for the brand. Leverage global best in class work & relationships to create compelling direction & work on global brands.

- This role supports delivery of the "Brand purpose vehicle" and its P&L by working closely

Qualification: - MBA with specialization in Marketing (tier I/ II institute )

Experience: - Minimum 8-10 years- experience in Sales & Marketing/ Creative agency / E-commerce /Lifestyle with at least 5 years of exposure in core marketing - developing campaigns - TV & 360 degree

Knowledge & skills: 

- Curiously & ability to understand consumer insights

- Ability to translate consumer and customer insight into optimal growth driving strategies.

- Brilliantly executes with immense attention to detail

- Manages agency partners and rallies them to effective implementation in service of the brand agenda

- Drives NGM thinking and principles clearly through each key strategic work stream and execution elements

- Powerful articulation and story telling

- Commercial Acumen for Brand Extension Monetization

Best Suited for Someone who :

- Can easily get into the skin of target consumers

- A person who brings a creative perspective and likes creative storytelling

- A leaning towards experiential marketing

- Strong ability to influence without authority

- Has an inclination to build and grow

Interested candidate with similar profile shares cv in word format mentioning current and expected ctc.


This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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