Brand Manager - Consumer Goods

we have an urgent role with one of the biggest Consumer goods MNC at Bangalore.

Role: Brand Purpose Manager (Female Candidate Only)

Indicative CTC: 35-40 Lacs

Profile :

- PURPOSE OF THE ROLE: The purpose of this role is to lead brand communication, content leadership and embed the brand in popular culture.

- The role supports delivery of breakthrough Marketing Business Plans (in collaboration with Brand Performance Manager) by enabling brands to legitimately communicate amplifying this impact through Digital, I&A, and Sponsorships.

- The role also involves partnering with the innovation team to lead the brand agenda of renovation of the core & innovation around agreed opportunity & challenges. Striking partnerships with external eco-system to help embed the brand in culture is a key expectation.

- To lead the creation of the brand agenda that is focused on a 3-6-12-18 month view.

- To nurture & further scale up the socializing platforms that have been created for the brand. Leverage global best in class work & relationships to create compelling direction & work on global brands.

- This role supports delivery of the "Brand purpose vehicle" and its P&L by working closely

Qualification: - MBA with specialization in Marketing (tier I/ II institute )

Experience: - Minimum 8-10 years- experience in Sales & Marketing/ Creative agency / E-commerce /Lifestyle with at least 5 years of exposure in core marketing - developing campaigns - TV & 360 degree

Knowledge & skills: 

- Curiously & ability to understand consumer insights

- Ability to translate consumer and customer insight into optimal growth driving strategies.

- Brilliantly executes with immense attention to detail

- Manages agency partners and rallies them to effective implementation in service of the brand agenda

- Drives NGM thinking and principles clearly through each key strategic work stream and execution elements

- Powerful articulation and story telling

- Commercial Acumen for Brand Extension Monetization

Best Suited for Someone who :

- Can easily get into the skin of target consumers

- A person who brings a creative perspective and likes creative storytelling

- A leaning towards experiential marketing

- Strong ability to influence without authority

- Has an inclination to build and grow

Interested candidate with similar profile shares cv in word format mentioning current and expected ctc.

Amit
+91-8587829791