Brand Manager - Consumer Facing App

About CheQ

CheQ is a consumer-facing app that aims to solve the gaps in the existing <XYZ-> ecosystem of credit products. CheQ aims to solve these challenges through its app, to become India's most rewarding, convenient & safest platform.

- More when we talk to you

What You'll Be Doing

As a Brand Manager, you will be in charge of all creative development right from positioning to strategy to execution. You will work with product teams, cross-functional teams, and external agencies to connect the dots, find new opportunities , and execute on them.

- Brand Building through meaningful storytelling, groundbreaking campaigns, and effective marketing

- Deliver brand strategy in a relevant and meaningful manner, enhancing brand image, positioning, and reputation among consumers, in line with brand guidelines, design formats, and marketing tactics.

- Establish and maintain brand budgets. Work with the internal team and agencies to coordinate all brand management requirements.

- Standardization of brand guidelines, including research and identification of company positioning to consumers, development of external and industry communications

- Define the vision, mission, goals, and strategies to increase brand recognition for CheQ

- Demonstrate expert knowledge of advertising and marketing trends and translate business intent into creative strategies and executions that market products effectively.

- Develop a social media playbook, personality, and KPIs and execute against best practices for organic publishing across channels to generate conversation and drive interest for CheQ's offerings.

- Partner cross functionally with performance marketing, product, and data science to leverage or create tools to measure, analyze, and optimize brand marketing efforts.

- Identify opportunities for external, industry, and earned media engagements to amplify our story to the industry.

Qualifications

- Bachelor's degree and/or relevant experience in brand or product marketing.

- 7+ years of experience in brand management on brand and/or agency side.

- Brand-first champion and creative, who continually pushes brand thinking and rallies a team around a common vision.

- Must have handled campaigns on TV and Digital platforms