Role and Responsibilities : 1. Be the brand custodian for the oral care product range 2. Shape and execute the marketing strategy for launch of oral care range of products 3. Work closely with internal stakeholders, market research and ad agencies to develop the entire marketing mix from product development, pricing, packaging, communication, and distribution across online and offline platforms. 4. Establish marketing performance benchmarks, cost and pricing parameters, and sales volume projections 5. Measure and report performance of all marketing campaigns, and assess ROI and KPIs 6. Monitor market trends, research consumer behavior and and competitor activities 7. Drive ongoing as well as new marketing and communication initiatives 8. Monitor product distribution and customer/ consumer response 9. Develop innovative growth strategies for the business Requirements : - Experience in developing a complete marketing mix in an FMCG company: product, packaging, pricing, and promotion - Digital and performance marketing experience - Oral care category and frontline sales experience will be an added advantage - Experience in collaborating with other functions e.g., R&D, packaging, sales, finance, research and ad agencies - Deep understanding of the consumer

Delhi NCR

Brand Manager - Consumer Durable/FMCG 

Brand Manager - Consumer Durable/FMCG  ,Job Description for Brand Manager - Consumer Durable/FMCG  in Rxcruit in  Delhi NCR for (3-10) years of experience. Apply Now!

Job Description for Brand Manager - Consumer Durable/FMCG  in Rxcruit in  Delhi NCR for (3-10) years of experience. Apply Now!