Brand Manager - Consumer/B2C Tech Startup

About the Role:

- This is truly an opportunity to work in-house with a growing tech company in the most Brand Manager position in the company. You will own the Brand Identity and be empowered to steer their visual identity as well as champion how the brand is visually crafted and put out into the world!

If this is you and you are looking for a great bunch of people to partner with on your next journey, then let's talk.

Responsibilities:

- Be the driver of brand partnerships across categories for Pinnacle, setting the benchmark for innovative brand partnerships that contribute to increased brand awareness and saliency.

- Developing an outreach strategy with a two pronged focus on building brand equity through meaningful strategic partnerships and tactical short-term partnerships to boost visibility and support lead generation.

- Identify partnerships and opportunities that build results across the company and measure and evaluate partnership results.

- Collaborate with different stakeholders to ensure successful implementation of marketing plans including defining success criteria, measuring the effectiveness of initiatives, and reporting on results.

- The role will also support the GTM build-out and execution of the marketing strategy for the B2C Fixed income product.

- Brief & work with the media and influencer agencies to draw up a cross channel media plan with defined objectives, weights, audience, asset duration & evaluation metrics and drive excellence in end-to-end campaign execution

Requirements:

- 3-5 years of experience at a consumer/B2C tech start-up as a Brand Manager/Marketing Manager

- Experience in retail fintech, investment/ trading/brokerage e-platforms/ wealth tech companies is an added advantage

- Minimum 1-2 years of experience in handling partnerships/alliances with a proven track record of managing large strategic partnerships end-to-end

- Bachelor's Degree/Master's Degree from a Tier 1 College

- Prior experience in managing large integrated media campaigns would be a bonus

- Strong understanding of the digital media landscape

Key Competencies:

- 60% analytical + 40% creative bent of mind

- Strong communication skills

- Highly observant and curious - likes to stay abreast of the latest marketing trends

- Great aesthetic sense with an eye for detail

- People's person - highly collaborative, can manage multiple stakeholders with ease

- Solid project management skills and ability to deliver under tight time lines