Business Head at PAN India Recruiters
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Brand Manager - Category Management - Consumer Durables (3-6 yrs)
Brand Manager - Category Management - Consumer Durable Industry
- Managing Product Line GTM, Sell-out platform, New Product launches, PLC management, Trade marketing activities, Event management
- Campaigns starting from Insight to Concept to Execution
- Spearheading the product decisions across all channels
- Devise the new pricing strategy of the brand to strengthen the entry segment & get new users on the brand
- Top-line growth in categories by correcting assortment at store level, deploying right price bench-marking against competitors & building promotional schemes around shelf off-takes
- Define customer segmentation & developing the 4P strategy to support the segments
- Improve trader range basket penetration in the Outlet
- Responsible for BTL activation and demand generation with extensive user and influencer connect.
Candidate Requirement :
- From - Top 20 Premium B-School , Preferred
- From - Open Industry
- Current role should be handing a Category
- Candidates across India can apply.
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