Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
10/11 Narayan Iyer
Business Head at PAN India Recruiters

Views:873 Applications:283 Rec. Actions:Recruiter Actions:14

Brand Manager - Category Management - Consumer Durables (3-6 yrs)

Mumbai Job Code: 1178554

Brand Manager - Category Management - Consumer Durable Industry


- Managing Product Line GTM, Sell-out platform, New Product launches, PLC management, Trade marketing activities, Event management

- Campaigns starting from Insight to Concept to Execution

- Spearheading the product decisions across all channels

- Devise the new pricing strategy of the brand to strengthen the entry segment & get new users on the brand

- Top-line growth in categories by correcting assortment at store level, deploying right price bench-marking against competitors & building promotional schemes around shelf off-takes

- Define customer segmentation & developing the 4P strategy to support the segments

- Improve trader range basket penetration in the Outlet

- Responsible for BTL activation and demand generation with extensive user and influencer connect.

Candidate Requirement :

- From - Top 20 Premium B-School , Preferred

- From - Open Industry

- Current role should be handing a Category

- Candidates across India can apply.

Narayan Iyer

9819147645

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.